*shrugs*
Proper brand creation is all about creating a product that will move off the shelve, and what segment of the market is rather irrelevant
A premium branded table saw requires the exact process as a premium branded engagement ring. It’s not like you’re building a structural bridge and need a company that has a solid track record in bridge design. You need a company with a solid track record in creating a design which appeals to whatever market the widget is sold in.
Also, Shinebox has done other alcohol branding/packaging, it’s just not on their website.